Building a Scientific Narrative That Resonates

Once a scientific platform has been established, the next step is translating that foundation into a scientific narrative. While the platform defines the evidence and scientific themes, the narrative brings…

In Medical Affairs, the terms scientific platform and scientific narrative are often used interchangeably, but they’re not quite the same. A scientific platform is the strategic scientific foundation that defines…

Generating clinical trial and real-world evidence requires significant investment, planning, and collaboration. But once the research is published, an important question remains: Who is actually engaging with it? Publication is…

For pharmaceutical, biotech, and medical device organizations, delays in review can affect everything from campaign timelines to product communications. But moving content through review more quickly isn’t simply a matter…

When important research is ready to be shared, publication is only part of the equation. Timing matters too. Simultaneous publication can give stakeholders timely access to new scientific information across…