The 3rd Annual Customer Centric Medical Information Conference was held in Boston, MA on July 25-26, 2016. Stacy Witham, Senior Inquiry Medical Information Specialist, attended on behalf of Med Communications.

The two-day event featured sessions presented by those working in Medical Information from across the pharma landscape, making it an effective venue for discovering what is working for many organizations and where we can all bring greater value to our customers.. Transforming medical information content, using metrics in MI to drive value, and updates to the AMCP dossier standard were just a few of the topics discussed.

Key Takeaways:

  1. Many companies are moving to a centralized global model for medical affairs.
  2. Conveying medical information through video chat conferencing continues to evolve and was a much discussed topic.
  3. Guidelines for promotional review continue to become more stringent. Companies should remain vigilant when summarizing all claims from clinical trials.

For more information on key takeaways from the conference or how we can help you create or manage your MI function, please contact Stacy directly.