Scientific congresses have become some of the most influential moments in the Medical Affairs calendar. They’re no longer just events—they’re strategic opportunities to showcase data, engage experts, and strengthen scientific…
Publication extenders such as infographics, video abstracts, plain‑language summaries, and podcasts are beneficial because they increase the reach, accessibility, understanding, and real‑world impact of scientific publications while maintaining scientific integrity….
Medical Affairs continues to transform—and engagement strategies must evolve with it. Today’s stakeholders expect more than information. They expect clarity, relevance, scientific depth, and experiences that meet them where they are. To…
The global focus on obesity has never been stronger. This complex condition is now one of the fastest-growing global health challenges, impacting hundreds of millions of people and reshaping the…
Recently, Med Communications had the opportunity to introduce PharmD students at the University of Tennessee College of Pharmacy to medical writing through a one-hour guest lecture. The session kicked off…
A scientific narrative is a clear, cohesive, memorable, and persuasive story that explains a product’s science from mechanism to patient impact. It connects the unmet need, biology, clinical evidence, and…
A successful Medical Affairs strategy depends on scientific consistency, operational efficiency, and the ability to scale your team. A comprehensive 360° partner model achieves what fragmented vendors cannot: one team,…
Liza Rinehart, PharmD, is Director, Scientific Communications and Medical/Promotional Review for Med Communications. Liza received her PharmD from the University of Tennessee College of Pharmacy, completed an ASHP-accredited residency, and…
Customer communication in the pharmaceutical industry looks much different than it did just a decade ago. Digital innovations have brought us tools such as interactive standard responses, which offer an…
Managed care organizations and health care decision makers rely on AMCP formulary dossiers when making formulary and medical policy coverage or reimbursement decisions. These dossiers include the most recent, relevant,…
