Infographics are a visual representation of data, and an effective tool to present key information to an audience in a clear and concise way. Infographics typically combine different elements such as images, icons chart and/or diagrams, with minimal text, to convey “bite-sized” information. They are an efficient way to present key medical and scientific data to health care professionals (HCPs).
Infographics are frequently used in reactive or proactive documents, by Medical Affairs Personnel, during face-to-face interactions with HCPs. They are also used in medical information documents such as standard response letters (SRLs), to respond to unsolicited medical and product inquiries from HCPs. Infographics should be created in accordance with applicable legal, regulatory, and company guidelines, and must provide fair, balanced, accurate, and useful information.
The process of creating a compelling story using scientific data can be challenging, but it doesn’t have to be! At Med Communications, we create infographics that give life to your scientific content by transforming it into an insightful and visually appealing experience. Our team of highly skilled scientific content writers and graphic illustrators work together to create quality infographics using clinical study data, and pharmaceutical product information, which can be presented within, and re-used across multiple medical information deliverables. Depending on your specific scientific content needs, infographics can be delivered in different formats such as JPEG image, Microsoft PowerPoint presentation, or Acrobat Adobe PDF file. These diverse formats ensure that HCPs and other stakeholders are able to access your information via readily available software, online or offline.
There are many benefits of using infographics including:
- Easy to read and digest
- Visually appealing
- Convert complex data into clear, concise visual information
- Upgraded and enriched experience for the end user
- Time-efficient tool for Medical Affairs Personnel for use during face-to-face interactions with HCPs
- Effectively used as a leave-behind after HCP interactions
Our scientific content writers create the infographic from scratch. They not only compile and analyze relevant medical and scientific data, but also ensure it is accurate and fair balanced by putting it through our detailed internal review process before moving forward with the graphic design process. Lastly, an additional review is conducted before final delivery to the client. This process ensures that we receive minimal or no corrective feedback from clients because our team is intentional and detail oriented throughout the entire creative process.
You can partner with Med Communications to create new infographics or revamp and update your existing infographics. We will ensure that your infographics convey your unique message specifically tailored to your target audience.