New Case Study: Patient-Friendly Standard Responses

A top 10 global pharmaceutical client observed a significant shift in the nature of MIRs across the Europe and Canada (EUCAN) region, with a growing number coming directly from people who are not healthcare professionals (non-HCPs) such as patients, caregivers, and members of the general public. In the first half of 2023 alone, non-HCPs accounted for nearly 15% of all inquiries, continuing a trend that had accelerated during the COVID-19 pandemic.

This increase in non-HCP inquiries underscored a clear gap: existing response materials were primarily developed for HCPs and often too complex for a lay audience. Recognizing the importance of delivering accessible, compliant, and meaningful medical information to non-HCPs, a pilot project was started to create patient-friendly standard responses.

Check out our newest case study to learn more about how Med Communications developed standard responses that delivered accurate, compliant answers in language easily understood by a lay audience. To request a capabilities presentation, please contact us at 877-477-0977 or https://medcommunications.com/contact-us/.