Increase efficiency with CRM and website systems integration 

Pharmaceutical and biotechnology companies can receive Medical Information Requests from a variety of sources. Many companies use a Customer Relationship Management (CRM) system such as Veeva to support their field sales teams. Sales representatives use the Veeva CRM to submit Medical Information Requests from healthcare professionals (HCPs) to their company’s medical team, and medical team members then respond to the HCPs. In addition, companies may use their websites to collect medical inquiries, adverse events, product complaints, and other communications from HCP and patient customers.  

When these companies outsource their contact center services, it adds an additional layer to this communication flow. An important question to address in this instance is how to efficiently get each of these Medical Information Requests to the contact center outsourced partner. 

Med Communications partners with many pharmaceutical and biotechnology companies to provide contact center services. As part of the implementation process for new Med Communications contact center clients, at the client’s request, our Information Technology team connects the client’s Veeva or other CRM system and customer-facing websites to our CRM system. This systems integration ensures accuracy, consistency, and immediate data exchange, and eliminates delay and the need for manual data entry. 

Contact us today to learn how our team can integrate with your CRM system and website to enable a streamlined, efficient, and compliant flow of information: 877-477-0977 or https://medcommunications.com/contact-us/.