Improve promotional review efficiency with Agile Pods

Promotional review is traditionally accomplished by groups of professionals who meet a few times per week to review assets. It generally takes several weeks to approve an asset, and sometimes less complex assets can become deprioritized while the team focuses on larger assets. The Agile Pod approach helps ensure these pieces receive the attention they deserve.

An Agile Pod works in sprints — set lengths of time devoted to creating and approving smaller promotional assets. A new sprint starts immediately after the conclusion of the previous sprint. All the work necessary to achieve asset approval, including review and live meetings, occurs within the designated timeframe.

Med Communications has experience applying the Agile Pod review process to promotional review pieces. Our team assisted a large pharmaceutical client who needed support with promotional review deliverables across various therapeutic areas and products. Our skilled professionals served as medical reviewers on the client’s Agile Pod team, which freed the client to continue having larger in-depth discussions on their traditional promotional review teams while our team handled the review, discussion, and approval of less complex assets such as email correspondence, banners, brochures, and journal ads. Check out our case study for a more in-depth explanation of this project.

For more information: 877-477-0977 or https://medcommunications.com/contact-us.